Lighten up, ladies.

(adnews.com.au)

A letter to the entertainment guide of our local newspaper

was a letter of complaint regarding the Libra feminine hygeine pads advertisment.

The one where someone's boyfriend is acting out with pads as props.

You know the one, don't you?

(designculturelab.org)

Mrs Adams is annoyed as she considers this ad degrading to women.

I have assumed by the formality of her signature that Mrs Adams may well be of an older generation.
With that may well come a more conservative viewpoint.

But I still think, given the limited range of options that advertisers are willing to use when it comes to

menstruation ads, this is a beauty.

I think it is one of the most amusing ads on telly in a long time and I cack myself everytime it comes on.

I never get sick of it.

I think annoying is seeing another "let's pour some bright cleansing blue fluid

onto our products so that women (and probably men) everywhere won't be offended

by, hmmmm, let's say, red fluid" ad.

Mind you, I am a woman who wasn't too upset by the "beaver" ad.

(mockingwords.blogspot.com)

But I can see why some people would be.

I was more puzzled by the idea that Aussie woman would identify

with an American slang term for their pink bits.

Someone, somewhere, sitting in an office, obviously thought it was worth a try.

(Bet it wasn't a woman)

Annoying is when they try to sell chocolate-coated sugar as a healthy breakfast cereal for kids.

Degrading when a woman in a bikini is hovering over a bench to sell frying pans or power tools.

I can see why men might be interested in that power tool

but I am not going to run out and buy that eight litre anodised saucepan

because a leggy blond wearing red lipstick and not much else

pouts at me.

I will admit that I am a marketing person's nightmare.

I rarely see an advert and actually register who is selling.

I make a point of noticing if that advert is annoying or boring or dumb or patronising

so I know whom not to buy from.

So, I'll put my hand up and say that this advert is one of the best.

In this day and age, I think that it is as good as we are going to get at the moment, ladies.

(campaignbrief.com)

Do people think the same?

Or does Mrs Adams have a point?